Candyce Edelen will tell you #Nobots!
She is the president and founder of Propel Growth. She is a trainer and speaker on digital selling and using social media to create relationships. You can see why she is a guest on The Digital Influence Show.
In today’s episode, we will talk about human to human selling in a digital world. Candyce will share strategies on how to find, connect and start conversations with your ideal customers using digital tools.
Here are a few key points you may want to pay specific attention to.
3:44 – how to measure quality vs quantity of conversations
6:25 – Using email KPIs for measuring social media activity (why it just doesn’t work!)
12:30 – marketing automation vs bots
17:50 – What it means for sales professionals to provide “insights” to book client meetings.
20:15 – How to start a conversation with a prospect by reviewing their profile
27:25 – The best moment of the episode. You have to listen to this story Candyce shares and how Brandon responds to it.