What we like about articles like this is the simple steps to utilize social as sales and relationship building medium. When it comes to building relationships, it is about communication. Even in this digital era.
I appreciate that this article emphasizes engagement. It seems like the one activity that none of us really “have time to do” but it is the more important. Especially when it comes to building a relationship. When people post to social media and another person takes the time to read it and comment on it, it is received as valuable by the person who posted it. They feel good about their posting activity.
When they feel good, they remember who helped them feel that way. You!
This is an easy but good read. What do you think?