Firstly, what is a Digital Roadmap? “A digital roadmap is a high-level document that outlines what goal a business wants to achieve, identifying some digital initiatives that can help it get there. It provides a blueprint for action that aligns digital initiatives with short- and longer-term business objectives” Now if you don’t yet have your goals crystallized and prioritized then we […]

Social Selling or Traditional Selling?  Hello and welcome to another episode of 60-second Digital Sales tips  So, what a dilemma! New Sales have slowed way down and most of your sales team are well below 2022 sales targets! Should you book another sales Rah-Rah speaker? Should you offer monthly prizes for top performers?  I don’t […]

I know what you are thinking, another blog on the death of traditional salespeople! This is not that article. In fact, we need Digital salespeople NOW! Most of our clients are looking for and need salespeople right across North America. The problem is, most, 90%+ of today’s salespeople have critical challenges: 1) they have been […]

Would any sales leader allow a sales professional to take a prospect to lunch and only read from a script that was written for them by marketing because marketing can craft a message better?  Would a sales professional send an entry level, new hire to a networking event with instructions to just pretend to be […]

Candyce Edelen will tell you #Nobots!  She is the president and founder of Propel Growth. She is a trainer and speaker on digital selling and using social media to create relationships. You can see why she is a guest on The Digital Influence Show.  In today’s episode, we will talk about human to human selling in […]

What is “Omnichannel Customer Experience”  The simple definition is “Unified customer experiences across all digital touch points” Why is this important?  Think about it this way… How many ways do people get information today? No matter the number…most. if not all, are digital and from their mobile devices. On your mobile device, how many apps […]

Why do Sales Managers Fail? Sometimes the only fix is to start over Trying to fix a broken process that is simply outdated is like trying to put duct tape on that leaky water heater It’s not going to work Further, just telling your sales and customer-facing teams that you need more sales, is only […]

Hello and welcome to another 60-second digital sales tip! How do you measure SALES results? I know…by your newly invoiced customers! While that’s certainly the End-Game, but it’s only one metric in a complete series of steps that should all be measured and quantified. For instance… How many new accounts did you research on LinkedIn […]

Imagine being in a conversation with a prospect. It could be on a phone call or even at a lunch meeting. Based on what you know about your prospect and their current needs, you think of an article that you read that you think would help them. You smile real big and you say, “I […]