At FunnelAmplified we have navigated toward the word Buyer Enablement because we believe buyers have total control over their buying journey. However, we also think BigTinCan has a great service.
#2 and #4 we think are especially important for creating digital relationship building systems to attract buyers early in the buying stage.
Love to hear what you think of it too.
This article is published on:https://www.bigtincan.com/blog/4-things-sales-enablement-specialists-should-prioritize-in-2020/
When sales enablement first arrived on the scene, the strategy was defined as a content management strategy centered on a specific goal: To arm