Council Post: How To Get Sales And Marketing To Work Together And Win
Have you ever heard that Marketing doesn't understand what Sales actually needs to close deals? Are you a marketer that thinks that Sales just screws up all your good leads?…
Content Curation on Social Demands More Than a Shared Link
I think you can call this a meta post? I am curating an article about curated content. Curating content is not just about pasting a link. It means saying something…
Content marketing and They Ask, You Answer in the coronavirus (COVID-19) crisis
We appreciate the simplicity of They Ask, You Answer. It makes content creation a very simple process. Answer questions that your customers ask. T That's it, its that easy. Answer…
CMO or Chief Revenue Officer? Aligning Marketing and Sales | MarketingProfs Podcast
Big wins for companies when an initiative is NOT a Sales Initiative. Nor a Marketing Initiative. But, when it is BOTH a Sales & Marketing Initiative! It is more successful…
Define Your Personal Brand in 3 Simple Steps
Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they…
MarTech Primer on Sales Enablement: Why We Need Sales Analytics
Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy,…
Everything You Need to Know About Repeating Social Media Posts
. Make sure you see this if nothing else.... "It's not only okay to repeat social media posts, it's necessary to reach your audience." Thank you Mavsocial. We heard from…
Sell Like People Buy – SALES INSIGHTS
Sixty-three percent of salespeople consistently behave in ways that hinder their performance.Wow! The study in HBR, referenced in this article, looked at 800 salespeople’s behavior and results and discovered that…
21 of the Best Lead Magnet Ideas That Convert Like Crazy – Business 2 Community
The role of #ContentMarketing for both #sales and #marketing teams is undeniable. The biggest question for most teams is HOW and WHAT should I really be focused on doing. And,…
37 Everyday Things That Didn’t Exist a Decade Ago | Venture Atlanta
I think this is a fascinating article. Partly because it was put out by Venture Atlanta. Partly it just reminds me how much technology has changed our daily lives. Would…