Big wins for companies when an initiative is NOT a Sales Initiative.
Nor a Marketing Initiative.
But, when it is BOTH a Sales & Marketing Initiative!
It is more successful and more efficient. Therefore the birth of the Chief Revenue Officer (CRO). Kerry O’Shea Gorgone interviews Mary Pat Donnellon from CallRail. Excellent conversation.
This article is published on:https://www.marketingprofs.com/podcasts/2020/42343/sales-alignment-mary-pat-donnellon-marketing-smarts?utm_source=dlvr.it&utm_medium=linkedin