A lot of our marketing clients ask us often about how to get the C-Suite behind social media. This is one of a few articles that I believe can help you talk with your management.
Besides the suggestions listed in this article, I would also add these:
- Content creates conversations. The more often all your team members share brand messages and industry messages, the more opportunities they have for conversations with clients.
- Consistency is key. The more often you share, the more the algorithms will favor your posts. Often people will post for a week or two weeks and then quit and say, social media doesn’t work. Like any other conversation, you need to keep showing up for the relationship to develop.
- Posts generate direct messages. One of our clients told us that their CEO started sharing posts. Although he didn’t get a lot of comments, he did generate a lot of direct messages from his network asking for conversations
- Finally, messages share by people get better responses than posts shared by a company. See the graphic below
Enjoy the article and let us know if you have any questions.
This article is published on:https://www.socialmediatoday.com/news/social-media-strategies-for-the-c-suite-and-senior-management-that-actually/565823/