The Weekly Wrap from Content Marketing Institute
The Weekly Wrap covers “B” story benefits for executive buy-in, data on trust, and tips to overcome presentation anxiety – Content Marketing Institute
Social Media for Sales vs. Social Selling: What’s the Difference?
For years, the above has been a recurring question that I\u2019ve received from sales executives, business owners, and sales leaders. They often misunderstand the word \u2018social\u2019 in \u2018social selling\u2019 by…
Demand Gen Rises When Quality Content Meets Good Tech
Editor\u2019s note:\u00a0Technology is essential for content marketing success. But the complexity around tech selection and use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding,…
Industry 4.0: Rise of global micro-influencers
\r\r \r\rImage: Getty Images\rOne core aspect of the 4th Industrial Revolution (4IR) is the dramatic change in the ways by which people engage with each other \u2013 and the ways…
How Engaging Your Team in Employee Advocacy Amplifies Lead Generation
We all know how funnels work in reference to lead generation. Your corporate marketing drives MILs, turns them (hopefully) into MQLs based on lead-scoring models, your BDR qualifies them for…
How Does Social Expansion Boost Your Bottom Line?
Hi, #FunnelAmplifiers! Today, let's talk about how social expansion can help boost your revenue. Introduction This blog is for any CEO (Chief Executive Officer) or CRO (Chief Revenue Officer) who…