Are you a Digital Marketer or a Digital Salesperson?
Are you a Digital Marketer or a Digital Salesperson?Hello and welcome to another 60-second digital sales tipSo it used to be that you were either a salesperson or you were…
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7 Key Metrics to Track When Measuring Your Content Engagement
What is engagement? Between sales & marketing, the answer seems to be very different.For marketing as this article outlines, engagement is about website traffic and lead conversions.However, for sales, it's very…
How To Leverage Digital Transformation For Competitive Advantage
How To Leverage Digital Transformation For Competitive AdvantageThis is a great article on the steps needed to begin a digital transformation for your business / Sales & Marketing I would…
10 Reasons Why Nobody Pays Attention To Your Content
10 REASONS WHY NOBODY PAYS ATTENTION TO YOUR CONTENT1. You May Not Be Teaching Anyone Anything!2. Your Content is the Same as Everyone Else's In Your Niche 3. Your Content…
Why Content writing is for both Sales and Marketing
Why Content is not just for marketing!Some amazing stats here your not going to want to miss but the big takeaway for me is the low MQL to SQL conversion…
WHY SALES ENABLEMENT NEEDS DIGITAL SELLING
WHY SALES ENABLEMENT NEEDS DIGITAL SELLINGSo what is Sales Enablement?Sales enablement is the process of providing the sales organization with the information, content, and tools that help salespeople sell more…
Putting The ‘Selling’ Back Into Social Selling
Social Selling is still about “SALES” Somewhere along the way, social selling has been badly misunderstood! There are those that say they have tried it, but it did not work?Why is…
How to build a predictable pipeline
How to build a predictable pipelineHello and welcome to another 60-second digital sales tip!Consistency.That one word says it all. Yes, you need a proven sales cadence with both digital and traditional…
Marketing Stack versus Sales Stack
Marketing Stack versus Sales StackWhat’s more valuable…Marketing or Sales? Truth is you can’t have one without the other…And yet,In most companies, the marketing stack is overweighted compared to the sales…
3 steps to be a LEADER on Social Media!
3 steps to be a LEADER on Social Media As a leader, how do you start on Social Media?Great question! So we have established that all leaders need to be active on…
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