Contrary to popular belief, content marketing is more than just about SEO. Plus, content marketing iS ABOUT lead generation and revenue growth. The line between marketing and sales generation is getting more and more blurry.
In our web-based and social landscape, marketing IS a Sales activity. When marketing was mostly offline, it was easy to distinguish marketing activities from sales activities. But with so much sales activities occurring via email, social and chat bots, marketing content is more important to the sales process than ever.
This article is directed at small businesses but it is applicable to any size business. Give it a read.