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What is engagement? Between sales & marketing, the answer seems to be very different.For marketing as this article outlines, engagement is about website traffic and lead conversions.However, for sales, it's very…
Firstly, what is a Digital Roadmap?“A digital roadmap is a high-level document that outlines what goal a business wants to achieve, identifying some digital initiatives that can help it get there. It provides a…
Social Selling or Traditional Selling? Hello and welcome to another episode of 60-second Digital Sales tips So, what a dilemma!New Sales have slowed way down and most of your sales team are…
I know what you are thinking, another blog on the death of traditional salespeople!This is not that article.In fact, we need Digital salespeople NOW!Most of our clients are looking for…
Would any sales leader allow a sales professional to take a prospect to lunch and only read from a script that was written for them by marketing because marketing can…
Candyce Edelen will tell you #Nobots! She is the president and founder of Propel Growth. She is a trainer and speaker on digital selling and using social media to create relationships. You…
What is “Omnichannel Customer Experience” The simple definition is “Unified customer experiences across all digital touch points”Why is this important? Think about it this way…How many ways do people get information today?…
Why do Sales Managers Fail?Sometimes the only fix is to start overTrying to fix a broken process that is simply outdated is like trying to put duct tape on that…
Hello and welcome to another 60-second digital sales tip!How do you measure SALES results?I know…by your newly invoiced customers!While that’s certainly the End-Game, but it's only one metric in a…
Imagine being in a conversation with a prospect. It could be on a phone call or even at a lunch meeting. Based on what you know about your prospect and…